Irish pubs have been urged to adopt smaller pint sizes
How would you feel about slightly smaller pint? We’re not talking half a pint less or anything, don’t worry. But what if, when you ordered a pint in a pub, you only go two-thirds of it instead? Would it bother you?
Irish pubs have been urged to let go of the traditional pint sized drink and instead start offering drinks in schooner sized glasses.
What is a schooner? Basically it's just a fancy way of saying two thirds of a pint. So it’s slightly smaller than the average pint. Put it this way, in terms of mathematics, you’ll only be losing a third of your alcohol. Which in a lot of cases might not be such a bad thing.
Pubs are being asked to jump on the schooner-bandwagon after new research showed that the younger generation would actually prefer the smaller pint size.
A study, conducted by the brewer Molson Coors, showed that 18 to 34 year olds much preferred the price and ease of consumption. According to Molson Coors, this could mean that people are ready to “break from tradition” when it comes to how they enjoy their alcohol.
Plus, it is believed that the humble schooner also encourages people to drink slightly less than if they were knocking pints back all night long, so it could help when it comes to social problems such as binge drinking.
The Australian-style schooner measure has been available in Ireland since last year, and if reports are anything to go by, it’s starting to seriously gain in popularity.