Red is the colour for the Bluebirds after all
In a move that isn’t likely to go down so well with Cardiff City fans, the club have decided to go ahead with a controversial colour change from blue to red.
The potentially divisive move had been mooted in recent months with the club’s Malaysian owners keen on a switch, but plans to do so were met with fairly vehement and completely understandable protests from angry supporters.
Those protests have fallen on deaf ears, however, and the supporters will just have to get used to their side wearing red rather than their traditional blue from next season on. Cardiff will maintain the Bluebirds nickname and the symbol will continue to appear in the club crest, although, as is evident in the picture above, it is thrown in below the dragon almost as an afterthought.
A statement on Cardiff’s official website explaining the decision read: "Cardiff City's primary home colour has been changed to red, while the squad will wear blue shirts as an away option.
"They (the Malaysian owners) believe very strongly that there is a need to make some radical, but important changes to our brand.
"Key to the strategy is to ensure that the club, representing as it does the capital city of Wales, projects a national identity which will resonate with potential audiences abroad.
"The colour red is widely recognised as being synonymous with Welsh culture and heritage, with Cardiff the proud capital of the country.
"The colour also holds strong spiritual significance in Asia, where it is seen as a symbol of prosperity, power and good fortune."
Cardiff chief executive Alan Whiteley said: "We recognise there is a history and commitment that goes with supporting Cardiff but at the same time we have to be prepared to be realistic and progressive."
Cardiff chairman Chan Tien Ghee added: "The adoption of the new badge, incorporating the proud symbol of the Welsh dragon with the iconic Bluebird and the new red home strip, very proudly places Cardiff as the capital of Wales."
Obviously they don’t have much choice but to agree with the whims of their new Malaysian owners – they’d surely be fired otherwise – but to simply spout some spiel about the importance of the brand and the significance of the colour red in Wales and Asia while ignoring over 100 years of history seems a bit of a crappy move from the Cardiff officials.
Certainly, Bluebirds fans have our sympathies and we imagine that we haven’t heard the last of this yet.